About Us
“The primary purpose of Radio Lanka Online (www.radiolankaonline.com), now rebranded as Radio 44 Ceylon, was to create a unique platform that connected Sri Lankans living abroad with their cultural roots. Unlike traditional FM channels focused mainly on entertainment, this web radio aimed to offer a meaningful and enduring connection to Sri Lanka’s rich heritage, culture, and history. The purpose was to serve Sri Lankans worldwide who might feel isolated in foreign countries, helping them stay connected with their homeland through familiar music, cultural programs, and live events. The station’s offerings, particularly songs from the 60s, 70s, and 80s, were carefully selected to resonate with this audience, providing comfort and a sense of belonging no matter where they were in the world.
Additionally, the platform sought to promote Sri Lanka’s unique heritage globally, bringing awareness to the country’s rich history, culture, and values. By offering programs on Sri Lankan culture, archaeology, and Buddhist philosophy, the station aimed to educate and inspire both Sri Lankans and the international community. The ultimate goal was to contribute to the global understanding of Sri Lanka and to serve as a bridge between the homeland and the diaspora.”
Vision
“The vision of Radio 44 Ceylon is to be a global ambassador of Sri Lankan heritage, culture, and values, utilizing the power of modern media to connect people worldwide. It aspires to be more than just a source of entertainment; instead, it focuses on fostering a deep connection to Sri Lanka’s unique cultural identity. By offering programs that highlight Sri Lanka’s historical significance, cultural richness, and Buddhist philosophy, the station envisions a world where Sri Lanka’s heritage is recognized and respected on a global scale”.
The vision also includes expanding the reach and influence of the platform, making it a cornerstone for promoting Sri Lankan tourism and culture. Through the development of new media channels under the brand 44 Ceylon, including TV 44 Ceylon, news 44 Ceylo, and Gossip 44 Ceylon channels, the station aims to broaden its impact, offering diverse content that still aligns with the core mission of promoting Sri Lankan heritage. Ultimately, the vision is to create a media network that not only entertains but also educates, inspires, and unites Sri Lankans around the world, while showcasing the beauty and uniqueness of Sri Lanka to a global audience.
